Short Message Service (SMS) is a communication service component of the GSM mobile communication system, using standardized communications protocols that allow the exchange of short text messages between mobile phone devices. SMS text messaging is the most widely used data application in the world, with 2.4 billion active users, or 74% of all mobile phone subscribers.[citation needed] The term SMS is used as a synonym for all types of short text messaging, as well as the user activity itself, in many parts of the world.SMS as used on modern handsets was originally defined as part of the Global System for Mobile Communications (GSM) series of standards in 1985[1] as a means of sending messages of up to 160 characters[2], to and from GSM mobile handsets.[3] Since then, support for the service has expanded to include other mobile technologies such as ANSI CDMA networks and Digital AMPS, as well as satellite and landline networks.[citation needed] Most SMS messages are mobile-to-mobile text messages, though the standard supports other types of broadcast messaging as well.
SMS text message marketing is a great way to build a relationship with your customers by giving them offers or information not available elsewhere. To make the best use possible of your SMS text message marketing you’ll want to build a strategy that is focused on increasing customer loyalty and increasing sales.
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